International Marketing
From Luria Library
Contents |
About this Resource
- Class: Marketing 209
- Instructor(s): A. Kwong
- Topic: International Business
Your search for information on International Business can include books, periodical articles, online databases, and credible Internet resources. The following sources are recommended for student research.
Reference librarians are available to assist you with your research. Students can come to the reference desk, phone, e-mail, text or make an appointment for a thirty minute consultation.
Reference Sources - Print
Reference Books are a good place to begin your research. You can take notes or pages can be photocopied at ten cents a page. Examples of reference books relevant to international business are listed below. These resources are available in the Luria Library Reference section.
- Background Notes R 903 U58b
- Culturegrams R 909 C986w
- The Statesman’s Yearbook R 310 S797
- Statistical Abstract of the United States R 317.3 U58c
- World Business: Profiles of Major Global Enterprises R 338.74 H789w
Reference Sources - Electronic
These resources are available online and may require your Pipeline account information.
Statistics
- NationMaster
- University of Michigan Statistical Resources
- International Economic Statistics
- University of Auckland OFFSTATS
- Statistical Abstract of the United States
Articles
Journal and magazine articles usually provide the most current information on a topic. Journal articles are more scholarly while magazine articles tend to be shorter and more general. Newspapers are another good source of information about global markets.
To find articles on your topic, use one of the online databases listed below. These databases usually provide full-text articles. Search in these databases by using subject headings, keywords or names of companies.
To access databases from off campus you will need to log-in with your pipeline account number and password.
Interlibrary Loan
Interlibrary loan is a free service for students. Students can request copies of articles or borrow books from another library. Students are advised to request loans early in the research process as loans can take three to ten days.
Country Information
Subject Directories for International Business
Selected Internet Sites
- Business Culture, Customs, and Etiquette
- Country Commercial Guides
- Carol: Company Annual Reports
- Doing Business
- Economist Country briefings
- Everything International
- Export.gov
- Forbes
- Hoover’s
- IMF Country Reports
- Index of Economic Freedom
- International Addresses and Salutations
- International Data Base
- International Economic Trends
- International Monetary Fund
- World Bank
- World Economic Outlook Reports
- World Trade Organization
